Lynn Jones Johnston
Literary agent repping journalists, thought leaders, fire breathers, truth tellers, healers, teachers & more. She/Her
3) When can I start promoting the book? Ppl tend to be more motivated closer to pub date. In the meantime, ask them to sign up to be notified. Tip: offer free content e.g. presentation handouts in exchange for their email. Good luck!
2a) Should I create a separate social media handle for my book? No. Use your existing SM handle. 2b) On which SM platform should I push my book? Focus on the one you have the most engaged followers & push that content to other platforms.
Lynn Jones Johnston @lynnjohnstonlitDuring a call today, I realized my author had 3 basic questions in prepping for the launch of her book. Passing along in case others need the info.#pubtip #authortip
1) Do I need a separate website for my book? No. If you have a website, create a page for your book & highlight it on the home page. Also, your publisher will have a landing page for your book you can link to. (Please don't just link to Amazon.)
Michelle Tessler @tessleragencyBest Sellers Sell the Best Because They’re Best Sellers nytimes.com/2020/09/19/boo…
When clients ask how to get their book into Target, Walmart & Costco, my answer is to make it a bestseller. Books at these outlets are managed like other inventory like electronics & toys, requiring steady demand. #pubtip
Lynn Jones Johnston @lynnjohnstonlitWhen I get a query, after the topic the next thing I scan for is credentials. With NF, the person is as important because books aren't fact-checked like magazine & newspaper articles. Publishers must trust the author. Degrees, awards, jobs count.
I realize this can be unfair to those who don't have the same access. If you don't, show your lived experience. Get endorsements from experts on the topic. Get published by outlets known for rigor. Prove you can be trusted to tell the story. #pubtip
Bethany C. Morrow @BCMorrowFriendly reminder: if you're tweeting in support, it's always a capital B.
#Pubtip: since it’s non-standard (for now), make sure your publisher knows in advance to keep “Black” capitalized in copyediting. This came up as an issue on a book I rep.
Anne Tibbets @AnneTibbetsI'm trying to give you all the tools to put your best foot forward to get that agent, and then get that sale.
If you don't want to build a website, fine. Don't. Keep scrolling.
But I'm telling you, it CAN hurt you if you don't have one.
It's just my 2 cents.
Take it or leave it.
Unless you're a household name/have long wikipedia page/extensive IMDB credits, you need a website if you'll be querying agents or publishers. #pubtip
Anne Tibbets @AnneTibbetsGreat article about literary agents and how they help clients avoid contract pitfalls - in Forbes >>> forbes.com/sites/rachelkr…
Contract terms I see a lot now that are my pet peeves:
-Charging index fees against the advance instead of royalties
-Next book option tied to publication instead of D&A
I've changed a straight title to one more literary & vice versa; elevated a chapter title to the book title; cherry-picked a line from the ms; even took my then-4th grader's suggestion. Titles can come from anywhere.
Q: How important is the title when pitching to publishers?
A: Don't overlook the value of a great title You don't always need it but the right title can orient readers, stake your proposition on a crowded shelf & establish your voice.
Q: Why are there fewer books now with one-word titles like Quiet and Blink.
A: You want a SEO-friendly title for Google & Amazon, which is hard with one word. Better to find a title that gets your book as a top result.
Q: Will the publisher change the title of my book?
A: Sometimes. If you love the title you pitched, make sure your editor knows this. Ask upfront what the publishing team thought of it. You often can get mutual approval for the title in the contract.
Lynn Johnston @lynnjohnstonlitYesterday I thought of a great title for my client's book project that sharpens the thesis & makes the whole project more marketable. The right title can do this! In honor of my brilliant brainstorm, here is a mini Q&A about book titles. #pubtip
Q: Can my title be the same as another book's?
A: Short answer: yes. Titles are not copyrighted. But if the other book is well-known & in the same category, then I suggest you find an alternative.
#Pubtip If you need more time (life happens), ask for an extension asap so the publisher can adjust the schedule. If you don't get more time, aim to turn in even a rough draft. You likely will have another pass after the editor reviews it.
Ryan Foland @ryanfolandSo, I'm at the airport & I go to the bar to wait for my flight.
I meet a lady, we make small talk, I mentioned I was in town speaking. She kept asking questions, which led to me to mentioning my book.
I had one on me. She asked to see.
And she bought it.
How cool is that?!🙌 pic.twitter.com/TNS6liZaHZ
This cute story made me think of a #pubtip for authors. When & if your hardcover gets "remaindered" the publisher should give you notice & chance to buy highly discounted copies. Grab all you can afford to give as gifts & for future signings.
Anne Tibbets @AnneTibbets@ColorMeREADing Include in your pitch:
[Your book] has the tone of [book comp 1], the world of [book comp 2], and the [plot device] of [book comp 3]."
Brooke Warner @brooke_warnerThe short book is on trend. Let your content pack a punch. Don’t meander or write superfluously. You can give your reader a good dose of wow in a pretty small package—and you’ll probably sell more books as a result. #writetip #writers
Co-sign. Attention spans being what they are right now, either offer readers an immersive escape or quick powerhouse. #pubtip
Anne Tibbets ::CLOSED TO QUERIES:: @AnneTibbetsSAMPLES OF A QUERY PITCH PARAGRAPH
#amquerying #amwriting #writingcommunity
These are so good. You should practice writing a few pitch paragraphs about favorite books before doing yours. #pubtip